Bells Bluff – They are a newer, high end apartment community located on the bank of the Cumberland River on the outskirts of Nashville. While being competitive on price, location, and amenities, they were having difficulty standing out from other apartment communities and putting heads to beds.
TOPS created a digital strategy for Bells Bluff which was focused on creating a stronger search presence and bringing impressive display ads to life. Our search strategy focused on getting the Bells Bluff brand in front of individuals who are actively searching for apartments and communities in the Nashville area. We also put stunning display ads into action which helped to catch your attention and show off the upscale apartments.
We successfully launched this new luxury apartment community into the Nashville market by generating brand awareness and excitement via storytelling around the unique features of the community. We’ve generated 750K impressions for the property and nearly 10K clicks/leads to their site. Since working with TOPS Digital solutions, we’ve increased their property tours leading to leases signed by 45%.