Burn
The Problem
Burn – They are looking to target women engaged in a fitness lifestyle who will be regular attendees at their classes. They aren’t wanting to be lumped in a category as “just another gym”, they are looking to differentiate themselves as a community designed to help women of all backgrounds reach their fitness goals.
The Solution
With Burn Bootcamp being a community to empower and embolden women rather than just a gym, visuals are important to demonstrate the difference. TOPS worked with Burn Bootcamp to develop strong visual based advertisements in order get their brand in front of as much of their demographic as possible in the Lexington area. Our Lexington campaign was so successful at driving visits (and memberships) to their Lexington location that we are now managing their digital strategy for their 5 locations in Cincinnati!
The Results
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