Lee Robinson – Has an existing presence in the Louisville DMA but was interested in putting their brand in front of a younger audience. Lee understood that his target demographic needed to skew younger in order to stay competitive and drive new clients into their showroom.
TOPS met with Lee to help put a plan into action to target a younger, more prosperous demographic. We developed a plan incorporating a complete website overhaul, an aggressive paid search strategy, as well as developing a more engaging and appealing online presence.
We successfully rebranded the Lee Robinson company including the website and all digital and social marketing messaging/imagery. In the last 9 months, since doing that the Lee Robinson demographic has shifted from 55+ to learning more into the 38-54 age demographic. We’ve driven more than 1 million impressions and 12K clicks/leads to their site.