You know your business should be active on social media. You’ve heard it all before, but I’m here to say it one more time: you need to be on social media!

Around 77% of US businesses use social, and if you’re not… odds are that your competition is out there right now engaging with potential customers that you’re not reaching.

Why bother? Social media has become a powerful buying influencer. Facebook alone influenced 52% of consumers’ online and offline purchases. More importantly, 63% of consumers who search for a business online are more likely to choose ones with informative, engaging social media presence.

The bottom line? Social media is a must have tool in your business’ marketing strategy. No matter if you are the Marking Executive of a large company or working on a brand-new side-hustle. The potential boost to your business is worth investing in!

In that spirit, here are some tips to help you get started:

Know Your Audience

Just like anything else in your business, you’re here to suit your clientele. Every social media post should match the feel of your brand while providing interesting, relevant content. Know the demographics of your target audience and always keep that in mind!


Choose social media platforms that make sense for your business. Considering Facebook is the largest and most popular social network, every business should have a Page that is actively monitored, if not updated weekly. Retail and restaurant businesses will find more use in Instagram than an industrial company. Businesses with blogs or frequent specials might find Twitter to be most useful.

Provide Support

Engage with customers. 71% of consumers who received a quick social media response said that they would recommend the brand to others.

How’s Your Website?

An attractive, up-to-date website is the peanut butter to your social media jelly. If you catch someone’s eye on social, they’re going to click over to your website: make sure that what they see is just as spectacular as your carefully crafted posts!

Invest Your Time Wisely

Your time is money. Learning the ins and outs of social media targeting and advertising can be difficult and time-consuming. Turning the hard stuff over to a pro can free you up to interact more with your customers and get back to what you do best.

Wondering if your social media game is up to snuff? Get in touch with TOPS Digital Solutions today! We can provide a free website evaluation and discuss what you could improve!