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The Power of Retargeting

The Power of Retargeting

Have you ever visited a website to look at a pair of shoes? Say you put the shoes in your online cart, and decide not to buy at that exact moment for whatever reason. Then moments later, you are being followed by an ad for that pair of shoes just about everywhere you...
B2B Marketing

B2B Marketing

First thing’s first: B2B simply means “business to business,” which refers to any company focused on selling their products or services directly to other businesses, rather than to consumers. Some businesses are a hybrid of B2B and B2C (“business to consumer”),...
Social Media for Business

Social Media for Business

You know your business should be active on social media. You’ve heard it all before, but I’m here to say it one more time: you need to be on social media! Around 77% of US businesses use social, and if you’re not… odds are that your competition is out there right now...